We are delighted to share a blog piece written by Dana Vogelmeier. The piece is entitled, 'The Soul of the Company Matters'.
You can find Dana on Twitter: @danavog and on LinkedIn: Here
Over to Dana:
The Soul of the Company Matters
The soul of the company is not something you can see but it is an energy you can feel. Think about walking into a store, hotel, or restaurant and the feeling has good energy. You can see employees smiling, there is a pleasant hum in the air from busy people serving the customer when the energy is good. When it is bad, you can feel the heavy muck-like air and you don’t really want to be there.
If it feels bad to the customer walking in, that is a telltale sign that the employees are feeling it, too.
When organizations focus on the employee’s value proposition and making the employees well-being a priority, it builds their soul, and you can feel it.
I’ve had that experience where I felt my well-being was considered and also when it wasn’t. You probably have too.
When people feel valued, appreciated, and cared for by their leadership, they enjoy coming to work and it creates that good space that we feel when we walk in. People also want to have friends at work. These good connections with one another feels like a good place.
It is also important for people to know that their company is contributing to society in a positive way, besides making a profit. Employees want to feel good knowing the company cares about others, the environment, and the community.
Creating a workplace atmosphere with a soul helps businesses’ bottom line. These firms outperform their competitors by eight times (Firms of Endearment). They have 35% better attrition, 40% more innovative and are often the leaders in their industry (Culture of Purpose). Working at these places feels good and people are proud to say, “I work there!”
What does all of this have to do with kindness? We work for 40-50 years in our lifetimes. It should feel good and kind and worthwhile.
Companies need to pay attention to their environment because people have options to work somewhere else. According to LinkedIn, the number of remote job postings have increased by 457% (June 2021) over the prior 18 months. Employees who have worked remotely enjoyed it and loved the flexibility, how it helps them balance with at home chores, and the amount of time they save commuting!
Time is kind, listening is kind, flexibility is kind, and accommodating people’s preferences is kind.
If you are reading this and you are an employee who doesn’t love and enjoy their workplace, know that you have options. If you are reading this and you are an employer, know that your people are probably looking at other options. They may not resign, but they do weigh their options periodically. Every day is a two-way interview and kindness matters when people select how they devote their time.
Thank you so much to Dana for sharing this piece, a timely reminder of the importance of kindness being embedded in organisations at all levels.
Does your organisation have a kind culture? Do you ensure you nurture your organisations soul? We'd love to hear what you're doing.
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If you would like to submit a blog for this series, please send your work via email to: firstname.lastname@example.org or send to me via LinkedIn.
You can find PDFs of all blog pieces: